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Leading ways to engage with interactive features in TV ads according to adults in the United Kingdom (UK) as of April 2025, by age group

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Sources

Release date

July 2025

Region

United Kingdom

Survey time period

April 24 and 25, 2025

Number of respondents

2,111 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Leading advantages of CTV advertising for marketers in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 25, 2025

During a 2025 survey among adults in the United Kingdom (UK), approximately ** percent of participants aged 18 to 24 expressed openness to engage with interactive features in TV advertising by scanning a QR code. Among older respondents, that share did not surpass ** percent. Another source estimated the UK's CTV ad spending at *** billion British pounds in 2025.

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