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In 2023, advertisers invested approximately billion Thai baht in television advertising in Thailand. This was followed by digital advertising. Television is a popular media channel that is accessible to the majority of Thai households. 

Television media consumption in Thailand

Television is one of the major media outlets in the country. Many Thais like to tune in for daily news and television series, known as lakorn, which is ingrained as a prominent part of modern Thai culture. The popular television channels in Thailand are Channel 3 and Channel 7, known for their engaging television series and news programs. Moreover, Channel 3 received the highest amount of ad spend among television channels in Thailand.

Rise of online media consumption

Thailand has rapidly improved and expanded its digital infrastructure in the last few years, resulting in rising internet penetration rates. Thais have become one of the leading demographics worldwide to consume online media through well-known social platforms such as YouTube and Facebook. Many daily activities are now conducted online, especially with day-to-day communication, making payments through internet banking, and consuming different forms of media, such as watching videos and streaming music. Therefore, businesses have shifted their focus towards online marketing and advertising, utilizing social advertisements, and more interactive online marketing methods to establish their brand.