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Leading reasons connected TV (CTV) users did not scan QR codes on advertisements in the United States as of December 2023

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Source

Release date

January 2024

Region

United States

Survey time period

December 2023

Number of respondents

1,210 respondents

Age group

18 years and older

Special properties

among consumers with a connected TV (CTV)

Method of interview

Online panel

Supplementary notes

Survey sample representative of U.S. Census by age and gender.
Multiple answers were possible.

Citation formats

Top reasons CTV users did not scan QR codes on ads in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 13, 2024
During a December 2023 survey among consumers owning a connected TV (CTV) device in the United States, ** percent of respondents said they did not scan QR codes on CTV advertisements because of a lack of interest in the product or brand being advertised. This was followed by ** percent of respondents stating the ad did not appear for long enough.
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Statistics on " TV advertising in the United States "

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Other statistics that may interest you TV advertising in the United States

Overview

6

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Leading advertisers

5

Consumer attitudes

8

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

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per month, billed annually 1
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  • Premium Statistics

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Talk to sales for pricing
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