According to a survey carried out among video marketers in the United States between February and March 2025, ***percent of respondents said connected TV (CTV) advertising was a must-buy for their media plans. Over ***percent of respondents considered social video a must-buy, while ***percent cited national broadcast and cable TV.
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IAB (U.S.). (April 25, 2025). Leading video ad types being considered a must-buy by marketers in the United States as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1330407/video-ad-types-considered-must-buy-us/
IAB (U.S.). "Leading video ad types being considered a must-buy by marketers in the United States as of March 2025." Chart. April 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1330407/video-ad-types-considered-must-buy-us/
IAB (U.S.). (2025). Leading video ad types being considered a must-buy by marketers in the United States as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1330407/video-ad-types-considered-must-buy-us/
IAB (U.S.). "Leading Video Ad Types Being Considered a Must-buy by Marketers in The United States as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Apr 2025, /statistics/1330407/video-ad-types-considered-must-buy-us/
IAB (U.S.), Leading video ad types being considered a must-buy by marketers in the United States as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1330407/video-ad-types-considered-must-buy-us/ (last visited July 23, 2026)
Leading video ad types being considered a must-buy by marketers in the United States as of March 2025 [Graph], IAB (U.S.), April 25, 2025. [Online]. Available: /statistics/1330407/video-ad-types-considered-must-buy-us/
