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Share of connected TV (CTV) in advertising budgets in Europe as of August 2022, by stakeholder type

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Source

Release date

September 2022

Region

Europe

Survey time period

July and August 2022

Number of respondents

1,000 respondents

Method of interview

Online survey

Citation formats

Share of CTV in ad budgets in Europe 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 15, 2022
During a 2022 survey, it was found that among advertisers, agencies, publishers and ad tech vendors, advertisers showed the largest interest in connected TV advertising - ** percent stated that they invested a share of their ad budgets into CTV; the share was lowest among adtech vendors, among which ** percent said CTV formed a part of their ad pie.
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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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