Social media were revealed to be the digital medium that drove post-purchase advocacy best. During a 2024 survey carried out among brand and agency marketing decision-makers who invested in in-game advertising alongside other media in the United States, ** percent of respondents stated that social media were an excellent medium for that purpose and another ** percent stated that they were good. Gaming ranked second, with a total of ** percent calling it either excellent or good.
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MarketingCharts. (April 15, 2024). Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. "Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024." Chart. April 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. (2024). Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. "Digital Media That Drove Post-purchase Advocacy Best According to Marketers in The United States as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2024, /statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts, Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1341456/digital-media-post-purchase-advocacy-usa/ (last visited July 28, 2026)
Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 [Graph], MarketingCharts, April 15, 2024. [Online]. Available: /statistics/1341456/digital-media-post-purchase-advocacy-usa/
