According to a survey conducted among marketers in the United States in March 2022, ** percent of respondents said precision audience targeting was the main audience-related benefit of connected TV (CTV) and over-the-top (OTT) advertising. This was followed by ** percent of respondents citing an extended reach for linear TV campaigns, while capturing declining TV audiences completed the top three leading benefits, with ** percent.
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MarketingCharts. (August 12, 2022). Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts. "Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022." Chart. August 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts. (2022). Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts. "Leading Audience-related Benefits of Connected Tv and Over-the-top Advertising According to Marketers in The United States in March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2022, /statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
MarketingCharts, Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/ (last visited July 28, 2026)
Leading audience-related benefits of connected TV and over-the-top advertising according to marketers in the United States in March 2022 [Graph], MarketingCharts, August 12, 2022. [Online]. Available: /statistics/1326920/top-audience-related-benefits-ctv-ott-advertising-us/
