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Open programmatic connected TV (CTV) advertising spending worldwide from 1st quarter 2023 to 2nd quarter 2025 (in billion U.S. dollars)

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Source

Release date

September 2025

Region

Worldwide

Survey time period

Q1 2023 to Q2 2025

Special properties

estimates

Supplementary notes

Figures prior to Q2 2025 were retrieved from earlier reports.

ÌÇÐÄÆƽâ°æ calculated the figures for Q1 and Q2 2023 based on the source's data.

Numbers have been rounded.

Citation formats

Open programmatic CTV ad spend worldwide 2023-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2025

During the first half of 2025, open programmatic connected TV advertising spending worldwide reached an estimated **** billion U.S. dollars. That represents approximately ** percent of the previous year's full result. In both 2023 and 2024, the fourth quarter accounted for the majority of the annual ad revenues.

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Statistics on " Programmatic advertising worldwide "

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Other statistics that may interest you Programmatic advertising worldwide

Overview

8

Regional data

4

Leading markets

7

Players

8

Connected TV (CTV)

6

Digital out-of-home (DOOH)

5

Marketer insights

6

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Topics

Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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