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Change in connected TV advertising spending in the United States from 2026 to 2029

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Source

Release date

January 2026

Region

United States

Survey time period

as of December 2025

Special properties

* forecast

Supplementary notes



Citation formats

Connected TV ad spend growth in the U.S. 2026-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2026

In 2026, connected TV (CTV) advertising spending in the United States was expected to grow by **** percent, to reach an expenditure of billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs.

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Statistics on " TV advertising in the United States "

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Other statistics that may interest you TV advertising in the United States

Overview

6

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Leading advertisers

5

Consumer attitudes

8

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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