During a global 2024 survey, ** percent of responding agency professionals stated their clients were planning to increase their social media budgets in 2025. Half of the respondents named retail media in the same context.Â
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Digiday. (October 8, 2024). Share of advertising agency clients planning to increase advertising budgets worldwide in 2025, by medium/format [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/278251/forecast-of-global-advertising-expenditure-growth/
Digiday. "Share of advertising agency clients planning to increase advertising budgets worldwide in 2025, by medium/format." Chart. October 8, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/278251/forecast-of-global-advertising-expenditure-growth/
Digiday. (2024). Share of advertising agency clients planning to increase advertising budgets worldwide in 2025, by medium/format. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/278251/forecast-of-global-advertising-expenditure-growth/
Digiday. "Share of Advertising Agency Clients Planning to Increase Advertising Budgets Worldwide in 2025, by Medium/Format." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Oct 2024, /statistics/278251/forecast-of-global-advertising-expenditure-growth/
Digiday, Share of advertising agency clients planning to increase advertising budgets worldwide in 2025, by medium/format ÌÇÐÄÆÆ½â°æ, /statistics/278251/forecast-of-global-advertising-expenditure-growth/ (last visited July 26, 2026)
Share of advertising agency clients planning to increase advertising budgets worldwide in 2025, by medium/format [Graph], Digiday, October 8, 2024. [Online]. Available: /statistics/278251/forecast-of-global-advertising-expenditure-growth/