Forecast.
Digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
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Connected TV ad spend in the U.S. in 2023, by company
In 2023, Hulu was the leading connected TV (CTV) advertiser in the United States, with a forecast ad revenue of **** billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences while they are streaming video content on their TVs. At current pace, CTV ad spend is expected to grow to billion U.S. dollars by the end of 2025.
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Insider Intelligence. (May 30, 2023). Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1220606/connected-tv-ad-spend-us-company/
Insider Intelligence. "Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars)." Chart. May 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1220606/connected-tv-ad-spend-us-company/
Insider Intelligence. (2023). Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1220606/connected-tv-ad-spend-us-company/
Insider Intelligence. "Connected Tv (Ctv) Advertising Spending in The United States in 2023, by Company (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 May 2023, /statistics/1220606/connected-tv-ad-spend-us-company/
Insider Intelligence, Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1220606/connected-tv-ad-spend-us-company/ (last visited July 23, 2026)
Connected TV (CTV) advertising spending in the United States in 2023, by company (in billion U.S. dollars) [Graph], Insider Intelligence, May 30, 2023. [Online]. Available: /statistics/1220606/connected-tv-ad-spend-us-company/
