During a survey among business-to-business (B2B) marketers in the United States published in October 2025, approximately ** percent selected gaining better marketing insights as their primary goal for artificial intelligence (AI). Increasing content production and improving personalization followed, chosen by ** and ** percent, respectively.
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Sagefrog. (October 10, 2025). Leading goals for artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1451357/b2b-marketers-ways-ai-usage/
Sagefrog. "Leading goals for artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025." Chart. October 10, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1451357/b2b-marketers-ways-ai-usage/
Sagefrog. (2025). Leading goals for artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1451357/b2b-marketers-ways-ai-usage/
Sagefrog. "Leading Goals for Artificial Intelligence (Ai) among Business-to-business (B2b) Marketers in The United States as of October 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Oct 2025, /statistics/1451357/b2b-marketers-ways-ai-usage/
Sagefrog, Leading goals for artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1451357/b2b-marketers-ways-ai-usage/ (last visited July 15, 2026)
Leading goals for artificial intelligence (AI) among business-to-business (B2B) marketers in the United States as of October 2025 [Graph], Sagefrog, October 10, 2025. [Online]. Available: /statistics/1451357/b2b-marketers-ways-ai-usage/