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Marketing personalization in the United States

Statistics report on marketing personalization in the United States

This report has been compiled to provide statistical information about marketing personalization among consumers and marketers in the United States.

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Table of contents

Overview

4
  • Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
  • Premium Statistic Level of integration of personalization technology within tech stacks worldwide 2021
  • Premium Statistic Success of personalization among businesses worldwide 2021
  • Premium Statistic Leading approaches to content-led communications worldwide 2022

Marketer insights

6
  • Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
  • Premium Statistic Leading technologies planned to be deployed by marketers in the U.S. 2021
  • Premium Statistic Share of content personalized for customers among U.S. organizations 2021
  • Premium Statistic B2C revenue derived from personalization in the U.S. 2021, by company type
  • Premium Statistic Leading motivations of U.S. marketers to work with retail media networks 2021
  • Premium Statistic Impact of cookie deprecation on consumers in the U.S. 2020

Consumer insights

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  • Premium Statistic Consumer attitude to ads of selected products and service types in the U.S. 2022
  • Premium Statistic Consumer expectations of advertising in the U.S. 2021
  • Premium Statistic Attitude towards personalized ads in the U.S. 2022
  • Premium Statistic Marketing technologies seen as favorable by consumers in the U.S. 2021
  • Premium Statistic Share of U.S. consumers who expect personalized content 2021
  • Premium Statistic Importance of marketing personalization for consumers in the U.S. 2021
  • Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022
  • Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
  • Premium Statistic Platforms where consumers received irrelevant ads in the U.S. 2022
  • Premium Statistic Share of consumers receiving mistargeted ads from brands in the U.S. 2022

Data usage

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  • Premium Statistic U.S. marketing data spend 2024-2025
  • Premium Statistic Leading purposes of intent data according to marketers in the U.S. 2022
  • Premium Statistic Most important loyalty program benefits in the UK and the U.S. 2025
  • Premium Statistic Consumers comfortable sharing data to create personalized ads in North America 2021
  • Premium Statistic Data consumers share to get personalized ads in the U.S. 2021
  • Premium Statistic Information advertisers can use to target ads in the U.S. 2022
  • Premium Statistic Leading ways brands' actions with data can improve consumer trust in the U.S. 2022
  • Premium Statistic Attractiveness of incentives to share personal data in North America 2021
  • Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
  • Premium Statistic Concern about digital privacy in the U.S. 2021-2022
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