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Marketing in the United States

Statistics report on marketing in the United States

A compilation of the latest statistics on the United States' marketing industry. The report provides an overview of the sector before diving into mobile marketing, social media marketing, and the usage of artificial intelligence (AI). It also features data on employment in the U.S. marketing segment and chief marketing officers (CMOs). An outlook chapter highlights the market's challenges.

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Table of contents

Overview

8
  • Premium Statistic Marketing spending in the U.S. 2021-2025, by channel
  • Premium Statistic Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2026
  • Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2026, by industry
  • Premium Statistic Expected change in marketing spending according to CMOs in the U.S. 2012-2027
  • Premium Statistic Online marketing & offline ad spend change according to CMOs in the U.S. 2012-2026
  • Premium Statistic B2B marketing spending in the U.S. 2024-2030, by type
  • Premium Statistic B2B ad & marketing spending CAGR in the U.S. 2025-2030, by type
  • Premium Statistic Change in new business opportunities for agencies in the U.S. 2020-2024

Social media & mobile

8
  • Premium Statistic Share of marketing budgets allocated to social media marketing in the U.S. 2021-2031
  • Premium Statistic Share of marketing budgets devoted to socials in the U.S. 2026, by economic sector
  • Premium Statistic U.S. most used social video platform 2024, by age
  • Premium Statistic Typical number of influencers activated by marketers on a program in the U.S. 2024
  • Premium Statistic Most-used social media channels for brand interaction in the U.S. 2025
  • Premium Statistic Leading motivations for investing in SMS marketing in the U.S. 2026
  • Premium Statistic Number of smartphone users in the United States 2010-2050
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026

Artificial intelligence

5
  • Premium Statistic Top ad agency areas impacted by GenAI according to marketers in the U.S. 2024
  • Premium Statistic Leading uses of GenAI for content tasks among marketers in the U.S. 2024
  • Premium Statistic Leading goals for AI among B2B marketers in the U.S. 2025
  • Premium Statistic Leading concerns for AI among B2B marketers in the U.S. 2025
  • Premium Statistic Expected AI impact on retail media strategies in the U.S. 2024

Diversity, equity, and inclusion

5
  • Basic Statistic Employment change for ad, promotions, and marketing managers in the U.S. 2023-2033
  • Premium Statistic Salaries of digital marketing executives in the U.S. 2025, by position
  • Basic Statistic Median annual wages of advertising, promotions, & marketing managers in the U.S. 2023
  • Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2025
  • Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2025

CMOs

4
  • Premium Statistic CEOs' assessment of their CMOs in the U.S. 2021-2026
  • Basic Statistic Average tenure of CMOs at the leading 100 advertisers in the U.S. 2004-2023
  • Premium Statistic Share of CEOs aware that CMOs had the C-suite's shortest tenure in the U.S. 2021-2025
  • Premium Statistic CEOs' opinion on CMOs with short tenures in the U.S. 2021-2025

Challenges

3
  • Premium Statistic Leading problems CEOs wanted marketing to help them solve in the U.S. 2026
  • Premium Statistic Leading challenges according to CMOs of for-profit companies in the U.S. 2023
  • Premium Statistic Top obstacles in trying to demonstrate the value of B2B marketing in the U.S. 2023
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