Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2025 and 2030, by type
Characteristic
Characteristic
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆÆ½â°æ Account for unlimited access
It was forecast that, between 2025 and 2030, business-to-business (B2B) companies' spending on marketing data and technology (martech) in the United States would increase at a compound annual growth rate (CAGR) of approximately ** percent. On average, U.S. spending on B2B marketing would grow at a projected CAGR of *** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
MarketingCharts. (May 19, 2025). Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2025 and 2030, by type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts. "Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2025 and 2030, by type." Chart. May 19, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts. (2025). Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2025 and 2030, by type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts. "Compound Annual Growth Rate (Cagr) of Business-to-business (B2b) Advertising and Marketing Spending in The United States between 2025 and 2030, by Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 May 2025, /statistics/1538253/change-b2b-marketing-spending-type-usa/
MarketingCharts, Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2025 and 2030, by type ÌÇÐÄÆÆ½â°æ, /statistics/1538253/change-b2b-marketing-spending-type-usa/ (last visited July 22, 2026)
Compound annual growth rate (CAGR) of business-to-business (B2B) advertising and marketing spending in the United States between 2025 and 2030, by type [Graph], MarketingCharts, May 19, 2025. [Online]. Available: /statistics/1538253/change-b2b-marketing-spending-type-usa/