During a 2024 survey fielded in the United States, ** percent of the responding marketing, advertising, and public relations (PR) agency executives said it was harder or much harder for them to obtain a new business compared to the previous year. In 2023, that share stood at ** percent.
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RSW/US. (October 9, 2024). Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
RSW/US. "Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
RSW/US. (2024). Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
RSW/US. "Level of Difficulty in Obtaining New Business According to Advertising, Marketing, and Pr Agency Executives in The United States from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
RSW/US, Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/ (last visited July 30, 2026)
Level of difficulty in obtaining new business according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024 [Graph], RSW/US, October 9, 2024. [Online]. Available: /statistics/248319/difficulty-in-obtaining-new-business-for-agencies-in-the-us/
