Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
According to a 2024 survey conducted among advertising agency decision-makers in the United States, ** percent of respondents said generative artificial intelligence (GenAI) would impact how their agency creates content. This was followed by ** percent stating it would change the agency marketplace.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Marketing Dive. (June 23, 2024). Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. "Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024." Chart. June 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. (2024). Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive. "Leading Areas of Advertising Agencies Where Generative Artificial Intelligence (Ai) Will Have Significant Impact According to Marketers in The United States as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2024, /statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
Marketing Dive, Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/ (last visited July 29, 2026)
Leading areas of advertising agencies where generative artificial intelligence (AI) will have significant impact according to marketers in the United States as of May 2024 [Graph], Marketing Dive, June 23, 2024. [Online]. Available: /statistics/1534926/advertising-agency-areas-impacted-generative-ai-us/
