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Types of most engaging content for social media marketing according to consumers in the United States as of April 2022

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Sources

Release date

May 2023

Region

United States

Survey time period

February 22 and March 1, 2022

Number of respondents

1,236 respondents

Special properties

U.S. consumers who use at least

Method of interview

Online survey

Supplementary notes

Source does not provide exact release date. The release date is access date.

Citation formats

Content types engaging for social media marketing in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2023

During a 2022 survey carried out among consumers from the United States, ** percent of respondents stated that short-form videos were the most engaging type of content for social media marketing. Images followed, with ** percent.

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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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