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Marketing worldwide

Statistics report on marketing worldwide

A compilation of the latest statistical information on the global marketing industry. It provides an overview of the sector before diving into details on how marketers worldwide plan budgets and do business. The study also addresses digital, social media, content, and data-driven marketing. It contains a spotlight chapter on the usage of artificial intelligence (AI) in marketing worldwide.

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Table of contents

Overview

6
  • Premium Statistic Advertising and marketing spending worldwide 2021-2026
  • Premium Statistic Change in traditional and digital advertising and marketing spending worldwide 2025
  • Premium Statistic Annual change in advertising and marketing spending worldwide 2025
  • Premium Statistic Marketing spending worldwide 2024-2025
  • Premium Statistic Number of M&A transactions in marketing services worldwide Q1 2020-Q2 2025
  • Premium Statistic Number of M&A transactions in the media and marketing sectors worldwide 2021-2025

Budgets & doing business

8
  • Premium Statistic Marketing budget's share in companies' revenues in North America & Europe 2014-2026
  • Premium Statistic Net expected change in selected ad media spend in 2026 for marketers worldwide 2025
  • Premium Statistic Expected increase in selected factors according to marketers worldwide 2026
  • Premium Statistic Main skills chief marketing officers (CMOs) were prioritizing worldwide 2025
  • Premium Statistic Most important strategies to meet business goals according to CMOs worldwide 2025
  • Premium Statistic Level of optimism about the future of marketing among marketers worldwide 2026
  • Premium Statistic Leading marketing concerns worldwide 2025
  • Premium Statistic Areas in which marketers used automation the most worldwide 2025

Social media marketing

7
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2026
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2026
  • Basic Statistic Leading benefits of social media marketing according to marketers worldwide 2026
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025

Spotlight: artificial intelligence (AI) in global marketing

5
  • Premium Statistic Marketing areas where generative AI is used worldwide 2025
  • Premium Statistic Marketers using AI to capture, analyze, and leverage unstructured customer data 2025
  • Premium Statistic Professionals owning AI adoption for marketing within organizations worldwide 2026
  • Premium Statistic Perceived effectiveness of AI in marketing workflows in the U.S. & Europe in 2025
  • Premium Statistic Leading barriers preventing GenAI adoption in marketing workflows worldwide 2025
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