Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023
Characteristic
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During an October 2023 survey among business-to-business (B2B) marketing decision-makers in the United States, more than **** (or ** percent) selected misaligned marketing and business goals as obstacles in trying to demonstrate the value of their efforts. The absence of means to measure success and difficulties translating marketing metrics into business insights followed, mentioned by ** and ** percent of respondents, respectively.
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MarketingCharts. (March 19, 2024). Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. "Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023." Chart. March 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. (2024). Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts. "Leading Obstacles in Trying to Demonstrate The Value of Marketing According to Business-to-business (B2b) Marketing Decision-makers in The United States as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Mar 2024, /statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
MarketingCharts, Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/ (last visited July 29, 2026)
Leading obstacles in trying to demonstrate the value of marketing according to business-to-business (B2B) marketing decision-makers in the United States as of October 2023 [Graph], MarketingCharts, March 19, 2024. [Online]. Available: /statistics/1457678/obstacles-demonstrating-value-b2b-marketing-united-states/
