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Data usage in marketing and advertising in the U.S.

Statistics report on data usage in marketing and advertising in the United States

This report has been compiled to provide statistical information on data usage in marketing and advertising in the United States. It includes an overview of artificial intelligence in advertising, cookie replacement solutions, data protection and breaches, as well as insights into consumer perceptions.

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Table of contents

Overview

8
  • Premium Statistic U.S. marketing data spend 2024-2025
  • Premium Statistic Most important trends according to marketing agencies in the U.S. & Canada 2025
  • Premium Statistic Leading consumer trends according to marketers worldwide 2026
  • Premium Statistic Impact of data privacy laws on digital advertising in the U.S. 2024
  • Premium Statistic Leading challenges for executing a data-driven marketing strategy worldwide 2024
  • Premium Statistic Success rate of data-driven strategies according to marketers worldwide 2024
  • Premium Statistic Ad strategies for reaching audiences in regions with privacy laws in the U.S. 2024
  • Premium Statistic Foreseeing personalization strategies in the U.S. and UK 2023

Artificial intelligence (AI)

7
  • Premium Statistic AI in marketing revenue worldwide 2020-2028
  • Premium Forecast Market size of AI technologies worldwide 2020-2032, by segment
  • Premium Statistic Leading generative AI apps worldwide 2026, by downloads
  • Premium Statistic Top GenAI benefits for social media marketing according to marketers worldwide 2024
  • Premium Statistic Users consent to AI's access to private data to improve e-shopping in the U.S. 2024
  • Premium Statistic Leading ways consumers approved of a brand using AI in the U.S. 2023
  • Premium Statistic Consumers' comfort around brands using AI worldwide 2023-2024

Cookie replacement solutions

6
  • Premium Statistic Share of businesses ready for cookie deprecation worldwide 2024
  • Premium Statistic Issues cookie replacement solutions are supposed to solve worldwide 2024
  • Premium Statistic Predicted budget changes for identity management solutions worldwide 2024
  • Premium Statistic Privacy criteria used for selecting identity solutions worldwide 2024
  • Premium Statistic Change in contextual data use among U.S. marketers 2023
  • Premium Statistic Data clean room strategy drivers in North America 2023

Customer data platforms (CDPs)

5
  • Premium Statistic CDP industry revenue worldwide 2020-2025
  • Premium Statistic Number of CDP companies worldwide 2025, by market
  • Premium Statistic Number of CDP companies in the U.S. 2022-2025
  • Premium Statistic Benefits of CDPs in the U.S. 2023
  • Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023

Data protection & breaches

10
  • Basic Statistic State privacy laws in the U.S. 2025, by consumer rights covered
  • Basic Statistic U.S. selected federal laws for data privacy 2025, by enactment date
  • Basic Statistic Biggest data breaches in the U.S. 2025, by impact
  • Basic Statistic Types of small companies data compromised in the U.S. 2024
  • Basic Statistic Share of top U.S. websites ignoring user privacy preferences 2024
  • Basic Statistic Data points leaked in the U.S. 2004-2025, by type
  • Basic Statistic Number of cyberattacks leading to data exposure in the U.S. 2025, by type
  • Basic Statistic Number of data compromises and individuals impacted in the U.S. quarterly 2023-2025
  • Basic Statistic Data privacy and security law enforcement cases in the U.S. 2023-2024 YTD
  • Premium Statistic Average cost per data breach in the United States 2006-2025

Consumer perception

9
  • Basic Statistic U.S. adults on misuse of their personal data 2024, by party
  • Premium Statistic U.S. consumers attitudes on online privacy 2024
  • Premium Statistic U.S. adults on companies' constantly tracking and collecting their personal data 2024
  • Basic Statistic U.S. adults trust in companies that faced data breaching 2024, by age
  • Basic Statistic U.S. adults attitude towards companies with data breach 2024
  • Basic Statistic U.S. likelihood to buy premium products with stronger data protection in 2024, by age
  • Premium Statistic Privacy concerns of consumers about AI in selected countries 2024
  • Premium Statistic Negative brand perception due to AI-driven personalization in the U.S. 2024
  • Premium Statistic Impact of zero-party data usage on consumer trust in the U.S. 2023
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