During a 2024 survey conducted in the United States, ** percent of the responding marketing, advertising, and public relations (PR) agency executives said new business opportunities decreased compared to the previous year. In 2024, ** percent of respondents said it increased. Similarly, in 2024, most agency executives thought obtaining new business was harder.
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RSW/US. (October 9, 2024). Perceived change in new business opportunities according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/248397/change-in-new-business-opportunities-for-agencies-in-the-us/
RSW/US. "Perceived change in new business opportunities according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024." Chart. October 9, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/248397/change-in-new-business-opportunities-for-agencies-in-the-us/
RSW/US. (2024). Perceived change in new business opportunities according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/248397/change-in-new-business-opportunities-for-agencies-in-the-us/
RSW/US. "Perceived Change in New Business Opportunities According to Advertising, Marketing, and Pr Agency Executives in The United States from 2020 to 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 Oct 2024, /statistics/248397/change-in-new-business-opportunities-for-agencies-in-the-us/
RSW/US, Perceived change in new business opportunities according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024 ÌÇÐÄÆÆ½â°æ, /statistics/248397/change-in-new-business-opportunities-for-agencies-in-the-us/ (last visited August 03, 2026)
Perceived change in new business opportunities according to advertising, marketing, and PR agency executives in the United States from 2020 to 2024 [Graph], RSW/US, October 9, 2024. [Online]. Available: /statistics/248397/change-in-new-business-opportunities-for-agencies-in-the-us/