Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2031
Characteristic
Share
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During an early 2026 survey among marketing leaders at for-profit companies in the United States, respondents reported allocating, on average, **** percent of their budgets to social media marketing, up from **** percent in early 2025. They also projected that social media would account for over ** percent of their companies' marketing budget by 2031.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The CMO Survey. (March 20, 2026). Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2031 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2031." Chart. March 20, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. (2026). Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2031. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey. "Percentage of Marketing Budgets Allocated to Social Media Marketing According to Chief Marketing Officers (Cmos) in The United States from 2021 to 2031." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2026, /statistics/1223663/social-media-marketing-budget-share-usa/
The CMO Survey, Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2031 ÌÇÐÄÆƽâ°æ, /statistics/1223663/social-media-marketing-budget-share-usa/ (last visited July 29, 2026)
Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2031 [Graph], The CMO Survey, March 20, 2026. [Online]. Available: /statistics/1223663/social-media-marketing-budget-share-usa/
