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Digital video advertising and marketing in the United States

Statistics report on digital video advertising and marketing in the United States

This report has been compiled to provide statistical information about digital video advertising and marketing in the United States.

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Table of contents

Overview

6
  • Premium Statistic Digital video advertising spending in the U.S. 2019-2025
  • Premium Forecast Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
  • Premium Statistic Digital video ad spend in the U.S. 2023-2025, by type
  • Premium Statistic Change in digital video ad spend in the U.S. 2026, by type
  • Premium Forecast Ad spending per internet user of video advertising in the U.S. 2019-2028
  • Premium Forecast Mobile ad spend in the U.S. 2017-2029, by format

Usage & budgets

6
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2026
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2025
  • Premium Statistic Share of digital in media budgets in the U.S. 2026, by format
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2025, by medium
  • Basic Statistic Top areas of excitement video streaming advertising in the U.S. 2024
  • Premium Statistic Top marketer concerns around video streaming growth in the U.S. 2024

Market leaders

7
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2025
  • Premium Statistic Ad revenues of leading social video platforms in the U.S. 2026
  • Premium Statistic Social advertising CPM change in the U.S. 2022-2025
  • Premium Statistic Fastest-growing streaming platforms in the U.S. 2025, by annual change in ad revenues
  • Premium Statistic CTV ad spend share in the U.S. 2025, by company
  • Premium Statistic Share of total TV usage time in the U.S. 2026, by company
  • Premium Statistic Ad load for episodic content by streaming type and time band in the U.S. 2025

Audience and video consumption

5
  • Premium Statistic Default sources for TV content in the U.S. 2025, by age group
  • Premium Statistic Daily time spent with video by U.S. adults 2023-2029, by device
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Forecast Number of Instagram users in the United States 2017-2030
  • Premium Statistic TikTok users in the U.S. 2019-2029

Consumer insights

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  • Premium Statistic Digital video ad views in the U.S. 2020-2025, by device
  • Premium Statistic Social media ad reach in the United States 2025, by platform
  • Premium Statistic TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024
  • Premium Statistic TV, social media, and website ads' impact on purchase in the U.S. 2024, by generation
  • Premium Statistic Teenagers' attitudes toward advertising on TikTok & YouTube Shorts in the U.S. 2026
  • Premium Statistic Streaming ad tolerance before canceling or upgrading in the U.S. 2025
  • Premium Statistic Canceling subscription and adding free ad-supported CTV services in the U.S. 2025
  • Premium Statistic Ad-supported TV viewers' openness to seeing pause ads in the U.S. 2025, by generation
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