In 2025, marketing spending in the United States amounted to an estimated billion U.S. dollars, of which  billion (or almost ) were allocated to online channels. The total figure was around ** percent higher than the billion-dollar expenditure recorded a year earlier. According to the same source, experiential, sponsorship and shopper marketing were among the forecast fastest-growing offline marketing channels in the U.S. in 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Winterberry Group. (January 30, 2026). Marketing spending in the United States from 2021 to 2025, by channel (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group. "Marketing spending in the United States from 2021 to 2025, by channel (in billion U.S. dollars)." Chart. January 30, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group. (2026). Marketing spending in the United States from 2021 to 2025, by channel (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group. "Marketing Spending in The United States from 2021 to 2025, by Channel (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Jan 2026, /statistics/1375555/marketing-spend-channel-united-states/
Winterberry Group, Marketing spending in the United States from 2021 to 2025, by channel (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1375555/marketing-spend-channel-united-states/ (last visited July 30, 2026)
Marketing spending in the United States from 2021 to 2025, by channel (in billion U.S. dollars) [Graph], Winterberry Group, January 30, 2026. [Online]. Available: /statistics/1375555/marketing-spend-channel-united-states/