A. Guttmann
Research Lead covering media
Digital video advertising and marketing in the U.S. - statistics & facts
Digital video has steadily displaced traditional television as the dominant medium for reaching U.S. audiences, and advertising budgets have followed. Digital video ad spending in the United States tripled between 2019 and 2025, reflecting a structural reallocation of media investment away from linear broadcasting and toward streaming and social platforms. That shift has been driven by the convergence of several forces: the mass adoption of connected TV (CTV) and over-the-top (OTT) services, the explosive growth of short-form and social video, and advertisers’ growing appetite for the targeting and measurement capabilities that digital video formats offer over their broadcast predecessors.
