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Reach of social media advertising in the United States as of October 2025, by platform

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Sources

Release date

November 2025

Region

United States

Survey time period

as of October 2025

Age group

18 years and older

Special properties

among internet users

Citation formats

Social media ad reach in the United States 2025, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 7, 2026

As of October 2025, advertising on LinkedIn had the highest reach in the United States among the presented social networks, with percent. YouTube and Facebook followed, with and **** percent, respectively.

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Statistics on " Social media marketing in the United States "

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Other statistics that may interest you Social media marketing in the United States

Overview

4

Marketer insights

8

Artificial intelligence use

8

Creator insights

6

Consumer insights

8

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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