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TikTok marketing

Statistics report about TikTok marketing

This report has been compiled to provide statistical information about TikTok's usage for marketing and advertising purposes worldwide. It contains an overview chapter, a chapter on the platform's usage for marketing purposes, as well as a chapter on TikTok influencers. With numerous statistics on the social video platform's metrics, competitors and audience behavior, the report aims to provide insight into the platform's pros and cons for the advertising industry.

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Table of contents

Market overview

5
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic ByteDance valuation 2022-2025
  • Premium Statistic Social media share in digital video ad revenue 2022-2027, by platform
  • Premium Statistic TikTok ad revenue worldwide 2020-2027
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026

Competitors

5
  • Premium Statistic Highest valued unicorn companies worldwide 2025
  • Premium Statistic Net worth of the richest social media entrepreneurs 2026
  • Basic Statistic Most valuable media brands 2024
  • Premium Statistic Social media offering the best social commerce experience worldwide 2025
  • Premium Statistic Companies with highest digital ad revenues worldwide 2025

TikTok's usage for marketing purposes

9
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Key challenges of monetizing content on TikTok worldwide 2025
  • Premium Statistic Key criteria for selecting TikTok influencers worldwide 2025
  • Premium Statistic Most popular brands on TikTok worldwide 2024, by follower growth rate
  • Premium Statistic Top TikTok Shop countries worldwide 2025, by GMV
  • Premium Statistic In-app purchase revenue of TikTok Q1 2026, by country
  • Premium Statistic TikTok iOS revenue in leading markets Q1 2026
  • Premium Statistic Share of marketers stopping working with influencers on TikTok in the U.S. 2024
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2026

Metrics

7
  • Premium Statistic Main campaign success metrics for TikTok marketing worldwide 2025
  • Premium Statistic TikTok leading hashtags worldwide 2025, by post views
  • Premium Statistic Global TikTok iOS downloads 2025, by country
  • Basic Statistic Social media platforms with the highest ROI for marketers worldwide 2025
  • Premium Statistic TikTok: content engagement rate 2025-2026
  • Basic Statistic TikTok: ads removed 2021-2025
  • Basic Statistic TikTok: fake engagement removed 2021-2025

Creators/influencers

5
  • Premium Statistic Most popular TikTok users worldwide 2026
  • Premium Statistic Most mentioned brands on TikTok worldwide 2025, by influencers' mentions
  • Premium Statistic Average commission rate for TikTok Shop influencers in the U.S. 2024, by category
  • Premium Statistic Top influencer sellers on TikTok in the U.S. 2024, by GMV
  • Premium Statistic Perceived impact of AI on work among social media creators worldwide 2025

Audience and user behavior

6
  • Basic Statistic TikTok: number of global users 2020-2025
  • Premium Statistic Countries with the most TikTok users 2025
  • Basic Statistic TikTok penetration in selected countries and territories 2026
  • Premium Statistic Age and gender distribution of TikTok audience worldwide 2026
  • Premium Statistic TikTok preference among internet users in selected Latin American countries 2025
  • Basic Statistic Share of all-time consumer spending on TikTok 2024, by market
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