Key insights
- Most downloaded OTT entertainment app in the U.S. 2022
- Disney+

Detailed statistics
Most downloaded entertainment and streaming apps U.S. 2022
- Mobile share of streaming viewing time in North America
- %

Detailed statistics
Video streaming time worldwide 2022, by region and device
- U.S. video services app usage reach
- %

Detailed statistics
Most used smartphone apps by type in the U.S. 2023
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Current statistics on this topic
Recommended statistics
Overview
7
- Most used smartphone apps by type in the U.S. 2023
- Leading weekly smartphone activities by U.S. users 2022, by age
- Leading smartphone activities for U.S. users 2023, by gender
- Video streaming time worldwide 2022, by region and device
- Most used devices for digital videos in the U.S. 2023
- U.S. device usage for weekly online video viewing 2025, by age group
- Screens for SVOD streaming in the U.S. and Canada 2025
Overview
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Most used smartphone apps by type in the U.S. 2023

Most used smartphone apps by type in the U.S. 2023
Most used smartphone apps by type in the U.S. as of December 2023
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Leading weekly smartphone activities by U.S. users 2022, by age

Leading weekly smartphone activities by U.S. users 2022, by age
Leading smartphone activities done at least once per week among users in the United States as of October 2022, by age group
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Leading smartphone activities for U.S. users 2023, by gender

Leading smartphone activities for U.S. users 2023, by gender
Most popular activities among smartphone users in the United States as of December 2023, by gender
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Video streaming time worldwide 2022, by region and device

Video streaming time worldwide 2022, by region and device
Distribution of streaming viewing time worldwide as of 2nd quarter 2022, by region and device
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Most used devices for digital videos in the U.S. 2023

Most used devices for digital videos in the U.S. 2023
Most used devices for digital videos in the U.S. as of December 2023
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U.S. device usage for weekly online video viewing 2025, by age group

U.S. device usage for weekly online video viewing 2025, by age group
Devices used to watch online video content weekly among viewers in the United States as of June 2025, by age group
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Screens for SVOD streaming in the U.S. and Canada 2025

Screens for SVOD streaming in the U.S. and Canada 2025
Screens for streaming subscription video-on-demand (SVOD) in the United States and Canada in 2nd quarter 2025
Benchmarks
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- Reach of most popular U.S. smartphone apps 2026
- Leading mobile apps U.S. 2026, by unique visitors
- Awareness and download intent for selected social apps among U.S. consumers 2023
- Most popular free services used to watch online videos in the U.S. 2025, by age group
- Monthly time spent on selected mobile social apps U.S. 2025
- U.S. yearly growth in monthly time spent using social media apps on Android 2022
- Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
- Most downloaded entertainment and streaming apps U.S. 2022
- Leading video apps used by children in the U.S. 2023
Benchmarks
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Reach of most popular U.S. smartphone apps 2026

Reach of most popular U.S. smartphone apps 2026
Mobile audience reach of leading smartphone apps in the United States in January 2026
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Leading mobile apps U.S. 2026, by unique visitors

Leading mobile apps U.S. 2026, by unique visitors
Most popular mobile apps in the United States as of May 2026, by average unique monthly visitors (in millions)
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Awareness and download intent for selected social apps among U.S. consumers 2023

Awareness and download intent for selected social apps among U.S. consumers 2023
Share of mobile consumers in the United States who are aware of selected social networks and would download their mobile app in January 2023
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Most popular free services used to watch online videos in the U.S. 2025, by age group

Most popular free services used to watch online videos in the U.S. 2025, by age group
Most popular free platforms used by viewers in the United States to watch online video content as of June 2025, by age group
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Monthly time spent on selected mobile social apps U.S. 2025

Monthly time spent on selected mobile social apps U.S. 2025
Leading social media apps in the United States in August 2025, by average monthly user engagement (in hours and minutes)
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U.S. yearly growth in monthly time spent using social media apps on Android 2022

U.S. yearly growth in monthly time spent using social media apps on Android 2022
Year-over-year growth in monthly hours spent on social media and communication apps on Android in the United States in 2022
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Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023

Weekly hours spent on leading video streaming apps among U.S. Gen Z mobile users 2023
Leading video and over-the-top (OTT) streaming apps among Gen Z users in the United States as of January 2023 (in hours)
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Most downloaded entertainment and streaming apps U.S. 2022

Most downloaded entertainment and streaming apps U.S. 2022
Leading entertainment and video streaming apps in the United States in 2022, by downloads (in millions)
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Leading video apps used by children in the U.S. 2023

Leading video apps used by children in the U.S. 2023
Most popular video apps used by children in the United States in 2023
Reach and users engagement
8
- Cumulative time spent with online video content in the U.S. 2019-2022, by device
- Awareness and download intent for selected video apps among U.S. consumers 2023
- Video and streaming apps with growing approval among U.S. consumer 2023
- Mobile streaming apps attachment for U.S. consumers 2023
- U.S. consumer ownership of streaming apps 2023
- U.S. consumer who would recommend streaming apps to others 2023
- Time spent watching no-cost streaming apps with ads in the U.S. 2024-2025
- U.S. children daily time on video apps 2025
Reach and users engagement
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Cumulative time spent with online video content in the U.S. 2019-2022, by device

Cumulative time spent with online video content in the U.S. 2019-2022, by device
Cumulative monthly time spent watching video content in the United States from March 2019 to March 2022 (in billion hours), by device
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Awareness and download intent for selected video apps among U.S. consumers 2023

Awareness and download intent for selected video apps among U.S. consumers 2023
Share of mobile consumers in the United States who are aware of selected online video services and would download their mobile app in January 2023
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Video and streaming apps with growing approval among U.S. consumer 2023

Video and streaming apps with growing approval among U.S. consumer 2023
Increase in personal positive opinion on mobile video and streaming apps among consumers in the United States in January 2023
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Mobile streaming apps attachment for U.S. consumers 2023

Mobile streaming apps attachment for U.S. consumers 2023
Share of consumers in the United States reporting a high level of attachment for selected streaming apps in January 2023
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U.S. consumer ownership of streaming apps 2023

U.S. consumer ownership of streaming apps 2023
Mobile video streaming app reach among consumers in the United States in January 2023
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U.S. consumer who would recommend streaming apps to others 2023

U.S. consumer who would recommend streaming apps to others 2023
Share of consumers in the United States who would recommend select video streaming apps to others in January 2023
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Time spent watching no-cost streaming apps with ads in the U.S. 2024-2025

Time spent watching no-cost streaming apps with ads in the U.S. 2024-2025
Time spent watching free ad-supported streaming apps in the United States from 2024 to 2025 (in billion hours watched)
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U.S. children daily time on video apps 2025

U.S. children daily time on video apps 2025
Average daily time spent by children in the United States on leading video apps in 2025 (in minutes)
AVoD and SVoD apps
6
AVoD and SVoD apps
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Screens for SVOD streaming in the U.S. and Canada 2025

Screens for SVOD streaming in the U.S. and Canada 2025
Screens for streaming subscription video-on-demand (SVOD) in the United States and Canada in 2nd quarter 2025
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Video streaming apps in the U.S. 2024-2025

Video streaming apps in the U.S. 2024-2025
Customer satisfaction index scores for selected video streaming apps in the United States in 2024 and 2025
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Devices used to watch Netflix TV series in the U.S. 2023

Devices used to watch Netflix TV series in the U.S. 2023
Number of unique viewers of TV shows on Netflix in the United States from May to September 2023, by device (in millions)
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U.S. Netflix quarterly app downloads 2016-2024

U.S. Netflix quarterly app downloads 2016-2024
Number of Netflix app downloads in the United States from 1st quarter 2016 to 3rd quarter 2024 (in millions)
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U.S. HBO Max quarterly app downloads 2020-2023

U.S. HBO Max quarterly app downloads 2020-2023
Number of HBO Max app downloads in the United States from 3rd quarter 2020 to 2nd quarter 2023 (in millions)
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U.S. Disney+ quarterly app downloads 2020-2024

U.S. Disney+ quarterly app downloads 2020-2024
Number of Disney+ app downloads in the United States from 3rd quarter 2020 to 3rd quarter 2024 (in millions)
Social video
10
- U.S. user engagement on short video platform 2022
- TikTok users in the U.S. 2019-2029
- TikTok U.S. monthly active users 2020-2023
- Number of Snapchat users in the United States 2017-2030
- Snapchat: distribution of U.S. audiences 2025, by gender
- YouTube Shorts most popular videos U.S. 2022
- U.S. YouTube video engagement generated by selected content creators 2022
- YouTube IAP revenues 2025, by region
- Global Twitch IAP revenue Q4 2017-Q2 2026
- Leading markets for Twitch mobile app installs 2025 YTD
Social video
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U.S. user engagement on short video platform 2022

U.S. user engagement on short video platform 2022
Number of likes and interaction generated on short video platforms from social media users in the United States in September 2022 (in millions)
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TikTok users in the U.S. 2019-2029

TikTok users in the U.S. 2019-2029
Number of TikTok users in the United States from 2019 to 2029 (in millions)
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TikTok U.S. monthly active users 2020-2023

TikTok U.S. monthly active users 2020-2023
Number of monthly active users (MAU) of TikTok in the United States in August 2020 and March 2023 (in millions)
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Number of Snapchat users in the United States 2017-2030

Number of Snapchat users in the United States 2017-2030
Number of Snapchat users in the United States from 2017 to 2030 (in millions)
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Snapchat: distribution of U.S. audiences 2025, by gender

Snapchat: distribution of U.S. audiences 2025, by gender
Distribution of Snapchat users in the United States as of October 2025, by gender
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YouTube Shorts most popular videos U.S. 2022

YouTube Shorts most popular videos U.S. 2022
Most popular YouTube Shorts video in the United States in 2022 YTD
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U.S. YouTube video engagement generated by selected content creators 2022

U.S. YouTube video engagement generated by selected content creators 2022
Share of YouTube video views generated by selected types of content creators in the United States as of July 2022
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YouTube IAP revenues 2025, by region

YouTube IAP revenues 2025, by region
YouTube in-app purchase revenues in December 2025, by market (in million U.S. dollars)
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Global Twitch IAP revenue Q4 2017-Q2 2026

Global Twitch IAP revenue Q4 2017-Q2 2026
In-app purchase revenue generated by Twitch worldwide from 4th quarter 2017 to 2nd quarter 2026 (in million U.S. dollars)
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Leading markets for Twitch mobile app installs 2025 YTD

Leading markets for Twitch mobile app installs 2025 YTD
Leading markets for Twitch mobile app downloads worldwide in 2025 YTD
Monetization
6
- Top video streaming monetization models according to business owners worldwide 2022
- Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
- Digital Market Outlook: digital video ad spending change U.S. 2020-2028, by device
- Digital Market Outlook: video ad spending per internet user U.S. 2019-2028, by device
- Mobile ad spend in the U.S. 2010-2022
- Programmatic digital video ad views in the U.S. 2022-2023, by device
Monetization
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Top video streaming monetization models according to business owners worldwide 2022

Top video streaming monetization models according to business owners worldwide 2022
Leading monetization models of video streaming services according to business owners worldwide in 2022
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Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device

Digital Market Outlook: digital video ad spending in the U.S. 2019-2028, by device
Digital video advertising spending in the United States from 2019 to 2028, by device (in billion U.S. dollars)
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Digital Market Outlook: digital video ad spending change U.S. 2020-2028, by device

Digital Market Outlook: digital video ad spending change U.S. 2020-2028, by device
Digital video advertising spending growth in the United States from 2020 to 2028, by device
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Digital Market Outlook: video ad spending per internet user U.S. 2019-2028, by device

Digital Market Outlook: video ad spending per internet user U.S. 2019-2028, by device
Digital video advertising average spending per internet user in the United States from 2019 to 2028, by device (in U.S. dollars)
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Mobile ad spend in the U.S. 2010-2022

Mobile ad spend in the U.S. 2010-2022
Mobile advertising spending in the United States from 2010 to 2022 (in billion U.S. dollars)
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Programmatic digital video ad views in the U.S. 2022-2023, by device

Programmatic digital video ad views in the U.S. 2022-2023, by device
Distribution of programmatic digital video ad views in the United States in 1st half 2022 and 1st half 2023, by device
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