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Average daily time spent with video content among adults in the United States from 2023 to 2024 with forecasts for 2025 and 2029, by device (in minutes)

© ÌÇÐÄÆƽâ°æ 2026
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Release date

November 2025

Region

United States

Survey time period

2023 to 2024

Age group

18 years and older

Supplementary notes

* Forecast.
** Streaming: defined as videos watched on Connected TV, mobile phones, tablets or desktops/laptops, including YouTube, excluding virtual Pay TV.
*** Traditional TV: defined as traditional and virtual Pay TV and time-shifted viewing (e.g. DVR), includes broadcast.

Citation formats

Daily time spent with video by U.S. adults 2023-2029, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 1, 2026

In 2024, streaming was the most time-consuming form of video consumption by adults in the United States, with an average daily time of hours and ** minutes. The format has been growing, while traditional TV has been shrinking. This is forecast to continue, with streaming surpassing **** hours daily by 2029.

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Statistics on " Online TV in the United States "

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Overview

5

Consumer behavior

6

Platforms

7

Advertising

4

Devices

5

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Topics

Television in the United StatesConnected TV viewership in the United StatesPay TV in the United StatesCable TV in the United StatesCord-cutting in the United States
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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