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YouTube

Statistics report about YouTube

This report presents information on the online video portal YouTube. It provides benchmark comparisons regarding traffic, user metrics, and user engagement, as well as a number of video streams. YouTube's reach and subsequent usage in advertising and marketing figures are also included.

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Table of contents

Overview

5
  • Premium Statistic Media usage in an online minute 2024
  • Premium Statistic Time spent with media worldwide 2023-2024, by medium/device
  • Premium Statistic Live TV versus online video: global consumption trends 2021-2023
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Leading websites worldwide 2026, by monthly visits

Usage and demographics

7
  • Basic Statistic YouTube advertising reach 2026, by country
  • Basic Statistic YouTube paying subscribers 2020-2025
  • Premium Statistic YouTube penetration in selected countries and territories Q4 2025
  • Premium Statistic YouTube: distribution of global audiences 2025, by gender
  • Premium Statistic YouTube: distribution of global audiences 2025, by age and gender
  • Premium Statistic YouTube: average engagement rate 2024-2025
  • Premium Statistic YouTube: number of interactions 2024-2025

Traffic

4
  • Premium Statistic Countries with the highest monthly traffic volume to YouTube.com 2026
  • Premium Statistic Monthly global visitor traffic to YouTube.com 2024-2026, by device
  • Premium Statistic Share of total global visitor traffic to YouTube 2025, by device
  • Premium Statistic Leading global YouTube search queries 2025

YouTube on mobile

7
  • Premium Statistic Leading video apps worldwide 2025, by downloads
  • Basic Statistic YouTube Shorts: global logged in monthly users 2022-2023
  • Premium Statistic YouTube Shorts and videos engagement 2024, by account size
  • Premium Statistic Average daily time spent on the YouTube app 2026, by country
  • Premium Statistic YouTube IAP revenues 2025, by region
  • Premium Statistic YouTube app daily sessions in selected countries and territories 2026
  • Premium Statistic Downloads of YouTube Kids mobile app worldwide 2015-2025

Competitors

5
  • Basic Statistic Distribution of Twitch.tv traffic 2025, by country
  • Premium Statistic Downloads of Vimeo mobile app worldwide and in the U.S. 2015-2024
  • Premium Statistic Quarterly Netflix subscribers count worldwide Q1 2013-Q4 2025
  • Basic Statistic Number of Hulu's paying subscribers in the U.S. Q1 2019-Q4 2025, by quarter
  • Premium Forecast Number of TikTok users worldwide 2000-2040

Channels and content

11
  • Premium Statistic Highest-earning content creators 2025
  • Premium Statistic Most viewed YouTube channels 2026
  • Basic Statistic All-time most viewed YouTube channel owners 2025
  • Premium Statistic YouTube most subscribed channels 2026
  • Premium Statistic YouTube: most subscribed gaming channels 2026
  • Premium Statistic Number of subscribers to selected YouTube beauty content creators 2026
  • Basic Statistic Most viewed YouTube videos of all time 2025
  • Premium Statistic YouTube: number of interactions 2024, by audience size
  • Premium Statistic Fastest viral videos based on days needed to reach 100 million views 2026
  • Premium Statistic Fastest viral videos based on days needed to reach 1 billion views 2026
  • Basic Statistic YouTube Gaming leading streamers 2025, based on hours watched

Community guidelines enforcement

8
  • Premium Statistic Number of channels removed from YouTube worldwide Q1 2029-Q1 2026
  • Premium Statistic Number of videos removed from YouTube worldwide Q4 2017-Q1 2026
  • Premium Statistic Number of removed YouTube videos Q1 2019-Q1 2026, by source of first detection
  • Premium Statistic Share of videos removed from YouTube worldwide Q1 2020-Q1 2026, by views
  • Premium Statistic Share of videos removed from YouTube worldwide 2019-2026, by reason
  • Basic Statistic Number of videos removed from YouTube worldwide Q4 2025, by country
  • Premium Statistic Number of video comments removed from YouTube worldwide Q3 2018-Q1 2026
  • Basic Statistic Distribution of video comments removed from YouTube worldwide Q4 2025, by reason

Marketing & advertising

5
  • Premium Statistic Global YouTube advertising revenues 2017-2025
  • Premium Statistic Global advertising revenues YouTube 2018-2026, by quarter
  • Basic Statistic YouTube: share of Google revenues 2017-2024
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
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