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Teenagers' attitudes toward advertising on TikTok and YouTube Shorts in the United States as of April 2026

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Source

Release date

April 2026

Region

United States

Survey time period

as of April 26, 2026

Number of respondents

1,000*

Age group

13-17 years

Method of interview

Online survey

Supplementary notes

* Total number of respondents. The source does not specify the number of respondents aged 13 to 17.

The source does not specify the survey period; the period shown is the release date.

Citation formats

Teenagers' attitudes toward advertising on TikTok & YouTube Shorts in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 3, 2026

During a survey among teenagers aged 13 to 17 in the United States released in April 2026, about (** percent) of respondents reported watching ads on YouTube Shorts, while ** percent only did it if they found the ads interesting, and ** percent skipped them. Meanwhile, ** percent of the participants said they saw TikTok ads, with ** percent doing it only if they found them interesting, and ** percent skipping the ads.

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Topics

Digital video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing worldwide
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