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Leading media platforms used by Gen Alpha in the United States in 2026

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Source

Release date

February 2026

Region

United States

Survey time period

2026

Number of respondents

2,000 respondents

Age group

2-12 years

Special properties

conducted among children and their parents

Method of interview

Online survey

Supplementary notes

Original question: "Which of the below does your child watch, do or use?/Which of the below do you watch, do or use?"

Citation formats

Main media platforms used by Gen Alpha United States 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 26, 2026

According to a survey conducted in the United States in 2026, around ** percent of individuals classed as Gen Alpha stated that they used YouTube. Other popular platforms included video-on-demand and mobile games. The least common was Instagram, which was still used by over **** of two to 12 year olds.

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Topics

Digital video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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