As of March 2025, ** percent of U.S. respondents to a survey on CTV services removed a subscription streaming service from their connected TV devices in the past 12 months. During this time, around * people added a free ad-supported streaming platform. The study revealed that more consumers plan to cancel subscriptions and shift to ad-supported streaming options.
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LG Ads Solutions. (April 15, 2025). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. "Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2025." Chart. April 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. (2025). Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions. "Share of People Removing Subscription Ctv Services from The Household and Adding Free Ad-supported Ctv Services in The United States as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2025, /statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
LG Ads Solutions, Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/ (last visited July 19, 2026)
Share of people removing subscription CTV services from the household and adding free ad-supported CTV services in the United States as of March 2025 [Graph], LG Ads Solutions, April 15, 2025. [Online]. Available: /statistics/1340507/remove-subscription-service-adding-free-ad-service-ctv-us/
