among buy-side ad investment decision-makers, primarily at brands and agencies
Method of interview
Email survey
Supplementary notes
* Figure for "total digital" calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source. ** Includes over-the-top (OTT) and connected TV (CTV). *** Excludes podcasts.
Citation formats
Share of digital in media budgets in the U.S. 2026, by format
During a survey carried out in late 2025 and early 2026, among brand and agency decision-makers in the United States, it was found that on average, respondents were planning to devote percent of their media budgets to digital media. Podcasts were expected to account for ****percent, on average.
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ÌÇÐÄÆƽâ°æ. (January 28, 2026). Share of media budgets devoted to digital according to marketers in the United States in 2026, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/737003/share-social-media-budgets-usa/
ÌÇÐÄÆƽâ°æ. "Share of media budgets devoted to digital according to marketers in the United States in 2026, by format." Chart. January 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/737003/share-social-media-budgets-usa/
ÌÇÐÄÆƽâ°æ. (2026). Share of media budgets devoted to digital according to marketers in the United States in 2026, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/737003/share-social-media-budgets-usa/
ÌÇÐÄÆƽâ°æ. "Share of Media Budgets Devoted to Digital According to Marketers in The United States in 2026, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2026, /statistics/737003/share-social-media-budgets-usa/
ÌÇÐÄÆƽâ°æ, Share of media budgets devoted to digital according to marketers in the United States in 2026, by format ÌÇÐÄÆƽâ°æ, /statistics/737003/share-social-media-budgets-usa/ (last visited July 22, 2026)
Share of media budgets devoted to digital according to marketers in the United States in 2026, by format [Graph], ÌÇÐÄÆƽâ°æ, January 28, 2026. [Online]. Available: /statistics/737003/share-social-media-budgets-usa/
