Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation
Characteristic
Overall
Gen Z
Millennial
Gen X
Boomer
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As of September 2024, approximately ** percent of adults surveyed in the United States said they had seen or heard a social media advertisement that caused them to buy a product, while ** percent reported watching a TV commercial that led them to make a purchase. However, the shares varied depending on the interviewees' age group. Around ** percent of Gen Zers shopped after seeing a social ad, while ** percent of Gen Xers did so after watching a TV commercial.
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DISQO. (November 11, 2024). Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. "Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation." Chart. November 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. (2024). Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO. "Percentage of Consumers Seeing An Advertisement on Tv, Social Media, or Websites That Caused Them to Buy a Product in The United States as of September 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Nov 2024, /statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
DISQO, Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/ (last visited August 05, 2026)
Percentage of consumers seeing an advertisement on TV, social media, or websites that caused them to buy a product in the United States as of September 2024, by generation [Graph], DISQO, November 11, 2024. [Online]. Available: /statistics/1478602/tv-social-media-ads-consumer-product-purchases-united-states/
