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Leading vertical markets in the United States as of April 2025, by average connected TV (CTV) advertising reach

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Source

Release date

April 2025

Region

United States

Survey time period

as of April 2025

Supplementary notes

The source does not specify the data's date; the date shown is the release date.

Citation formats

Top advertiser categories in the U.S. 2025, by average CTV advertising reach

Published by ÌÇÐÄÆƽâ°æ Research Department, May 4, 2026

As of April 2025, the consumer packaged goods (CPG) vertical market had the highest-reaching connected TV (CTV) ads in the United States, with an average of nearly ** percent of households. The technology advertiser category followed, with an average reach of over ** percent.

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Statistics on " Connected TV advertising in the United States "

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Other statistics that may interest you Connected TV advertising in the United States

Overview

8

Market leaders

4

Marketer usage

5

Consumer insights

7

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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