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TV and video streaming viewers' attitudes toward advertisements in the United States as of September 2024

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Sources

Release date

October 2024

Region

United States

Survey time period

September 10 to 12, 2024

Number of respondents

2,079 respondents

Age group

18 years and older

Special properties

1,921 of the respondents watched TV or content on streaming services

Method of interview

Online survey

Citation formats

TV and video streaming viewers' attitudes toward advertisements in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2026

During a September 2024 online survey among TV or video streaming viewers in the United States, ** percent said they would like to see ads better targeted to their interests. Around ** percent credited to an ad they saw their purchase of a product or service they had been unaware of, while ** percent stated ads' frequency made them less likely to want to purchase from the advertiser.

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Statistics on " Digital video advertising and marketing in the United States "

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Other statistics that may interest you Digital video advertising and marketing in the United States

Overview

6

Usage & budgets

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Market leaders

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Audience and video consumption

5

Consumer insights

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Professional Account

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