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Change in social advertising cost-per-mille (CPM) among major platforms in the United States from 1st quarter 2022 to 1st quarter 2025

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Source

Release date

November 2024

Region

United States

Survey time period

Q1 2022, Q1 2023, Q1 2024

Supplementary notes

* Forecast. YouTube TV excluded from YouTube, but includes advertisements on other relevant devices.

Citation formats

Social advertising CPM change in the U.S. 2022-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 11, 2024

Compared to 2023, social advertising cost-per-mille (CPM) in the United States in 2024 **** across major platforms, except on YouTube. Social advertising CPM values are forecast to **** on all listed platforms in the first quarter of 2025.

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Statistics on " Digital video advertising and marketing in the United States "

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Overview

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Usage & budgets

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Market leaders

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Audience and video consumption

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Consumer insights

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Topics

Digital video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing worldwide
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