| Characteristic | 18-34 | 35-54 | 55 and more |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Release date
March 2025
Region
Australia, Canada, France, Germany, United Kingdom, United States
Survey time period
January 2025
Number of respondents
8,000 consumers*
Age group
16 years and older
Supplementary notes
*Survey participants were from Australia, Canada, France, Germany, the United Kingdom, and the United States.
The question was phrased by the source as follows: "What types of video content on social media are most likely to make you consider a purchase?"
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