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Distribution of digital video ad views in the United States from 2nd half 2020 to 2nd half 2025, by device

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Source

Release date

March 2026

Region

United States

Survey time period

H2 2020 to H2 2025

Special properties

represents activity on Freewheel's platform broader industry metrics may vary

Supplementary notes

Figures prior to H2 2025 were retrieved from earlier reports.

Citation formats

Digital video ad views in the U.S. 2020-2025, by device

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 30, 2026

In the second half of 2025, digital video ad views on connected TV in the United States accounted for ** percent of all digital video ad views in that period. Advertising viewed on mobile devices had an  percent share of ad views.

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Statistics on " Digital video advertising and marketing in the United States "

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Other statistics that may interest you Digital video advertising and marketing in the United States

Overview

6

Usage & budgets

6

Market leaders

7

Audience and video consumption

5

Consumer insights

8

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsDigital video advertising and marketing worldwideProgrammatic advertising in the United States
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