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Openness to seeing pause ads among ad-supported TV viewers in the United States as of April 2025, by generation

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Sources

Release date

July 2025

Region

United States

Survey time period

March 20 to April 16, 2025

Number of respondents

2,427 respondents

Age group

18 years and older

Special properties

only "very open" and "somewhat open" answers; among respondents who watched ad-supported TV in the 24 hours prior to the data collection

Supplementary notes

The source does not specify the type of survey.

Citation formats

Ad-supported TV viewers' openness to seeing pause ads in the U.S. 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 9, 2025

During a 2025 poll in the United States, approximately ** percent of adult Gen Zers who had watched ad-supported TV within the 24 hours preceding the survey stated that they were either very or somewhat open to seeing pause ads during their viewing experience. Similarly, ** percent of millennial participants said the same, while the share among responding boomers stood below ** percent.

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Topics

Digital video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing worldwide
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