A. Guttmann
Research Lead covering media
Digital video advertising and marketing worldwide - statistics & facts
From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace the format as a promotional tool more vividly than ever. In 2024, digital video ad spending added up to more than 191.3 billion U.S. dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies鈥 dependency on these tools.
