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The source forecast that Brazil will experience the highest growth in advertising spending in 2025 among the ** largest ad markets worldwide, with a projected increase rate of **** percent. Canada and China will follow with estimated expansions of approximately **** and **** percent, respectively. Meanwhile, ad expenditures in France, Germany, Japan, and Australia were predicted to rise less than **** percent in 2025.

The Brazilian ad market

Brazil's advertising industry ranks among the most creative worldwide, with other sources estimating its 2024 ad spending at almost ** billion U.S. dollars in 2024 and well over ** billion dollars by 2026. Home to a vast digital consumer base, Brazil's digital retail media ad segment has also thrived throughout the , with the latest projections indicating double-digit growth rates for this sector as the decade unfolds.

Asian ad giants

The swift expansion of the Chinese and Indian ad markets exemplifies their importance for advertising in the Asia-Pacific (APAC) region. Each features unique mediascapes, albeit united by a strong focus on mobile internet users. As a result, Asia's online video advertising and marketing industry has played a key role in connecting brands and consumers.