Hong Kong is excluded in the calculations. The ad spending includes internet, magazines, newspapers, out-of-home (including cinema ads, elevator LCD and poster ads), radio and TV.
China's total media ad spending grew by *** percent in 2024. Apparel, telecommunication services, cosmetics, and toiletry products were the leading industries that reported positive ad spending growth.
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CTR MarketResearch, & 163.com. (February 25, 2025). Total media advertising expenditure growth in China from 2017 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/315414/growth-advertising-spending-china/
CTR MarketResearch, und 163.com. "Total media advertising expenditure growth in China from 2017 to 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/315414/growth-advertising-spending-china/
CTR MarketResearch, 163.com. (2025). Total media advertising expenditure growth in China from 2017 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/315414/growth-advertising-spending-china/
CTR MarketResearch, and 163.com. "Total Media Advertising Expenditure Growth in China from 2017 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/315414/growth-advertising-spending-china/
CTR MarketResearch & 163.com, Total media advertising expenditure growth in China from 2017 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/315414/growth-advertising-spending-china/ (last visited July 16, 2026)
Total media advertising expenditure growth in China from 2017 to 2024 [Graph], CTR MarketResearch, & 163.com, February 25, 2025. [Online]. Available: /statistics/315414/growth-advertising-spending-china/
