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Social media marketing in China

Statistics report on social media advertising and marketing in China

This report offers the latest statistics on social media advertising and marketing in China. It starts with a market overview to highlight the importance of social media marketing. The report then looks into the marketing strategies of advertisers and compares various social media channels. The report ends with insights on how consumers interact with the content and ads on social media platforms.

Table of contents

Overview

5
  • Premium Statistic Market size of online advertising in China 2018-2026
  • Premium Statistic Market share of online advertising in China 2022-2026, by ad type
  • Premium Statistic Number of social media users in China 2018-2027
  • Premium Statistic Social media ad revenue growth in China 2016-2026
  • Premium Statistic Social media ad revenue in China 2016-2026

Advertisers & marketers

7
  • Premium Statistic Perceived budget change of marketing spending in China 2024, by advertiser type
  • Premium Statistic Main content marketing touchpoints for advertisers in China 2024
  • Premium Statistic Leading online content and platforms with marketing budget increase in China 2025
  • Premium Statistic Growth of social marketing budget in China 2018-2025
  • Premium Statistic Major formats of social marketing in China 2025
  • Premium Statistic Major challenges in social media marketing for Chinese advertisers 2024
  • Premium Statistic Importance of influencer promotion in social marketing in China 2019-2025

Social media platforms

6
  • Basic Statistic Most popular social media in China 2025
  • Premium Statistic Monthly time spent on main social media apps in China 2024
  • Premium Statistic Leading online content and platforms with marketing budget increase in China 2025
  • Premium Statistic Online marketing revenue share in China 2024-2025, by platform
  • Premium Statistic Most active industries on Douyin advertising in China 2024
  • Premium Statistic Most active industries on Xiaohongshu advertising in China 2024

Social media users

7
  • Premium Statistic Major reasons for spending more time on social media in China 2024
  • Basic Statistic Social media following rate in China 2024, by account type
  • Premium Statistic Major brand information sources in China Q3 2024
  • Basic Statistic Social media usage for brand research in China 2025, by platform type
  • Premium Statistic Reasons for viewing social media ads China 2025
  • Premium Statistic Perceived impact of social media ads in China 2025, by ad type
  • Premium Statistic Influence of social media ads in purchases in China 2025
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