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Market size of internet advertising in China from 2018 to 2023 with estimates until 2025 (in billion yuan)

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Source

Release date

April 2025

Region

China

Survey time period

2018 to 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of June 2025).

Citation formats

Market size of online advertising in China 2018-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 10, 2025

In 2025, the market size of internet advertising in China was estimated to reach trillion yuan. The online advertising market was expanding at an annual compound growth rate of ** percent between 2019 and 2023. The growth was projected to slow down to *** percent between 2024 and 226.

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Overview

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Advertisers & marketers

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Social media platforms

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Social media users

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Social media marketing in ChinaSocial media advertising and marketing worldwideDigital video advertising and marketing worldwideContent marketingInfluencer/KOL marketing in China
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