| Characteristic | Market share |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
May 2024
Region
China
Survey time period
Q1 2024
Supplementary notes
The source only included the 10 most popular social media platforms in terms of total advertising cost.
The source primarily included display ads. Other ad formats, such as live commerce ads and search ads are excluded.
The advertising costs, as estimated by third parties and influenced by multiple factors, may not accurately reflect the actual expenses incurred by advertisers.
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