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Market size and growth rate of internet advertising in China from 1st quarter 2020 to 1st quarter 2025

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Source

Release date

May 2025

Region

China

Survey time period

Q1 2020 to Q1 2025

Supplementary notes

Estimate.

One yuan equals approximately 0.14 U.S. dollars and 0.12 euros (as of July 2025). 

According to the source, the market size calculation excludes ads embedded in games and audio content, ads on app stores, and commission in ad revenue, etc.

Citation formats

Market size of online ads in China Q1 2020-Q1 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 3, 2025

In the first quarter of 2025, the market size of China's online advertising ratcheted up by *** percent from the previous quarter to around *** billion yuan. Short video ads, retail media, and social media ads remain the backbone of online advertising in China, accounting for over **** of the market size.

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Statistics on " Advertising in China "

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Key figures

6

Traditional advertising

6

Online advertising

6

Mobile advertising

7

Largest advertisers

7

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Topics

Advertising in ChinaLuxury marketing in ChinaWeChat marketingMedia industry in ChinaAdvertising in the Asia-Pacific region
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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