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Share of online advertising revenue in China in 2024, by industry

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Sources

Release date

January 2025

Region

China

Survey time period

2024

Supplementary notes

Percentages may not total 100 due to rounding.

Citation formats

Revenue distribution of online advertising in China 2024, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 27, 2025

In 2024, food and beverage brands spent the most on online advertising in China, contributing almost ** of the total internet ad spending. Personal care and transportation advertisers followed with ** percent and ** percent of share, respectively.

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Statistics on " Advertising in China "

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Key figures

6

Traditional advertising

6

Online advertising

6

Mobile advertising

7

Largest advertisers

7

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Topics

Advertising in ChinaLuxury marketing in ChinaWeChat marketingMedia industry in ChinaAdvertising in the Asia-Pacific region
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